/* ==========================================================================
   Mizenna Advisory — Meridian Design System
   Editorial consulting language: white canvas, near-black type, a single
   deep emerald used with discipline, hairline structure, generous air.
   Note: legacy token names are kept so inline styles keep resolving;
   values are remapped to the light system. Dark bands rescope the tokens.
   ========================================================================== */

/* Self-hosted (not loaded from Google's CDN): serving fonts from our own
   origin means a visitor's IP is never sent to a third party just to
   render text. Inter's variable font covers 400-700 from two files. */
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url('/assets/fonts/inter-latin.woff2') format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Inter';
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url('/assets/fonts/inter-latin-ext.woff2') format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Newsreader';
  font-style: normal;
  font-weight: 300 500;
  font-display: swap;
  src: url('/assets/fonts/newsreader-normal-latin.woff2') format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Newsreader';
  font-style: normal;
  font-weight: 300 500;
  font-display: swap;
  src: url('/assets/fonts/newsreader-normal-latin-ext.woff2') format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Newsreader';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url('/assets/fonts/newsreader-italic-latin.woff2') format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Newsreader';
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url('/assets/fonts/newsreader-italic-latin-ext.woff2') format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

:root {
  /* ── Core tokens (legacy names, light values) ────────────────────────── */
  --color-forest-depths:     #ffffff;  /* canvas */
  --color-midnight-tide:     #e4e7e5;  /* line */
  --color-shadow-teal:       #f4f5f3;  /* raised surface */
  --color-charcoal-hairline: #dfe3e0;  /* hairline */
  --color-abyss-green:       #0a3b2e;  /* deep emerald — dark bands, footer */
  --color-deep-lagoon:       #0d4536;  /* deep emerald 2 */
  --color-mist-gray:         #4c5754;  /* body text */
  --color-pure-light:        #131715;  /* headings (near-black on light) */
  --color-mint-glow:         #177b57;  /* accent green */
  --color-teal-pulse:        #177b57;  /* secondary accent */

  /* ── Semantic aliases ────────────────────────────────────────────────── */
  --paper:        #ffffff;
  --paper-raised: var(--color-shadow-teal);
  --ink:          #131715;
  --ink-soft:     var(--color-mist-gray);
  --ink-faint:    #6e7975;
  --accent:       var(--color-mint-glow);
  --accent-deep:  #0f5c41;
  --accent-wash:  #eaf3ee;
  --line:         var(--color-midnight-tide);
  --line-soft:    var(--color-charcoal-hairline);
  --measure:      66ch;
  --serif:        'Newsreader', 'Palatino Linotype', Palatino, Georgia, serif;
  --sans:         'Inter', 'Segoe UI', -apple-system, Helvetica, Arial, sans-serif;

  /* ── Shadows ─────────────────────────────────────────────────────────── */
  --shadow-lg:   0 14px 40px rgba(16, 24, 21, 0.1);
  --shadow-glow: 0 8px 24px rgba(16, 24, 21, 0.08);

  /* ── Radii — pill CTAs, square cards (BCG's own split) ───────────────── */
  --radius-card: 0px;
  --radius-pill: 999px;
}

/* Dark sections rescope the shared tokens so inline styles stay legible */
.band--ink, .band--stakes, .site-footer {
  --color-mist-gray:  #bccec6;
  --color-pure-light: #ffffff;
  --color-mint-glow:  #6fd3a7;
  --color-teal-pulse: #6fd3a7;
  --ink-faint:        #8ba69c;
  --ink-soft:         #bccec6;
}

/* ── Reset & base ─────────────────────────────────────────────────────── */

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; animation: none !important; }
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink-soft);
  font-family: var(--sans);
  font-size: 1.04rem;
  line-height: 1.7;
  font-weight: 400;
  text-rendering: optimizeLegibility;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  font-feature-settings: 'kern' 1, 'liga' 1;
}

img, svg { display: block; max-width: 100%; }

a {
  color: var(--accent);
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
  transition: color 140ms ease, opacity 140ms ease;
}
a:hover { color: var(--accent-deep); }

h1, h2, h3, h4 {
  font-family: var(--sans);
  font-weight: 600;
  line-height: 1.12;
  margin: 0 0 0.6em;
  letter-spacing: -0.022em;
  text-wrap: balance;
  color: var(--color-pure-light);
}

/* Major display headlines: light editorial serif, not heavy sans —
   the single biggest lever in reading as consulting-editorial vs. SaaS. */
h1 {
  font-family: var(--serif);
  font-size: clamp(2.7rem, 6.8vw, 5rem);
  line-height: 1.08;
  letter-spacing: -0.006em;
  font-weight: 400;
}
h2 {
  font-family: var(--serif);
  font-size: clamp(1.8rem, 4vw, 2.9rem);
  line-height: 1.14;
  letter-spacing: -0.004em;
  font-weight: 400;
}
h3 { font-size: clamp(1.15rem, 2.2vw, 1.35rem); }

p { margin: 0 0 1.1em; }
p:last-child { margin-bottom: 0; }

.lede {
  font-size: clamp(1.08rem, 2vw, 1.25rem);
  line-height: 1.65;
  color: var(--ink-soft);
  max-width: var(--measure);
  font-weight: 400;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  background: var(--accent);
  color: #ffffff;
  padding: 0.6rem 1rem;
  z-index: 200;
}
.skip-link:focus { left: 0.5rem; top: 0.5rem; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}
.band--ink :focus-visible,
.band--stakes :focus-visible,
.site-footer :focus-visible { outline-color: #6fd3a7; }

/* Anchored headings land below the sticky header, not under it */
[id] { scroll-margin-top: 5.5rem; }

/* ── Layout ──────────────────────────────────────────────────────────── */

.wrap {
  width: min(100% - 2.5rem, 70rem);
  margin-inline: auto;
}

.wrap--narrow { width: min(100% - 2.5rem, 46rem); }

section { padding-block: clamp(4.5rem, 11vw, 8rem); }

.section-kicker {
  display: inline-block;
  font-family: var(--sans);
  font-size: 0.74rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 1.3rem;
}

/* ── Site header ──────────────────────────────────────────────────────── */

.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: transparent;
  padding-block: 0.85rem;
  pointer-events: none;
}

.site-header__inner {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}
.site-header__inner > * { pointer-events: auto; }

/* Floating pills, BCG-style */
.header-pill {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  background: #ffffff;
  border: 1px solid var(--line-soft);
  border-radius: 18px;
  padding: 0.45rem 0.95rem 0.45rem 0.45rem;
  box-shadow: 0 8px 26px rgba(16, 24, 21, 0.1);
}
.header-pill--actions { padding: 0.55rem 1.05rem; gap: 0.95rem; }

/* Mint hamburger square, always visible */
.nav-toggle-label {
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 4.5px;
  width: 2.6rem;
  height: 2.6rem;
  border-radius: 12px;
  background: #6fd3a7;
  cursor: pointer;
  flex: none;
  transition: background 160ms ease;
}
.nav-toggle-label:hover { background: #8ae0ba; }
.nav-toggle-label span {
  display: block;
  width: 1.15rem;
  height: 2px;
  border-radius: 1px;
  background: var(--color-abyss-green);
  transition: transform 200ms ease, opacity 200ms ease;
}
.nav-toggle:focus-visible ~ .header-pill .nav-toggle-label {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}
#nav-toggle:checked ~ .header-pill .nav-toggle-label span:nth-child(1) { transform: translateY(6.5px) rotate(45deg); }
#nav-toggle:checked ~ .header-pill .nav-toggle-label span:nth-child(2) { opacity: 0; }
#nav-toggle:checked ~ .header-pill .nav-toggle-label span:nth-child(3) { transform: translateY(-6.5px) rotate(-45deg); }

/* Right pill contents */
.nav-search { display: flex; align-items: center; color: var(--ink); }
.nav-search svg { width: 1.15rem; height: 1.15rem; }
.nav-search:hover { color: var(--accent-deep); }
.header-cta {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--ink);
  text-decoration: underline;
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
  white-space: nowrap;
}
.header-cta:hover { color: var(--accent-deep); }
@media (max-width: 419px) { .header-cta { display: none; } }

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--ink);
  transition: opacity 140ms ease;
}
.brand:hover { color: var(--ink); opacity: 0.8; }

.brand__mark { width: 1.55rem; height: 1.55rem; flex: none; }
.brand__mark rect,
.brand__mark path { fill: var(--color-abyss-green); }

.brand__name {
  font-family: var(--sans);
  font-size: 1.32rem;
  font-weight: 650;
  letter-spacing: -0.015em;
  color: var(--ink);
}

/* The menu panel: hamburger-opened at every viewport */
.site-nav {
  position: absolute;
  top: calc(100% + 0.7rem);
  left: 0;
  right: 0;
  display: none;
  background: #ffffff;
  border: 1px solid var(--line-soft);
  border-radius: 22px;
  box-shadow: 0 30px 70px rgba(16, 24, 21, 0.18);
  padding: 2rem 2.2rem 2.2rem;
  gap: 1.8rem 3rem;
  z-index: 120;
  max-height: calc(100vh - 8rem);
  overflow: auto;
}
#nav-toggle:checked ~ .site-nav { display: grid; grid-template-columns: 1fr; }
@media (min-width: 760px) {
  #nav-toggle:checked ~ .site-nav { grid-template-columns: 1.3fr 1fr 1fr; }
}

.site-nav a { text-decoration: none; transition: color 140ms ease; }
.menu-col { display: grid; gap: 0.15rem; align-content: start; }
.menu-col--primary a {
  font-size: clamp(1.25rem, 2vw, 1.5rem);
  font-weight: 650;
  letter-spacing: -0.022em;
  color: var(--ink);
  padding: 0.4rem 0;
}
.menu-col--primary a:hover { color: var(--accent-deep); }
.menu-heading {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 0.5rem;
}
.menu-col a { color: #3c4643; font-size: 0.95rem; padding: 0.3rem 0; }
.menu-col a:hover { color: var(--accent-deep); }

/* ── Breadcrumbs ─────────────────────────────────────────────────────── */

.breadcrumbs {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.82rem;
  margin-bottom: 1.4rem;
  color: var(--ink-faint);
}
.breadcrumbs a { color: var(--ink-faint); text-decoration: none; }
.breadcrumbs a:hover { color: var(--accent-deep); text-decoration: underline; }
.breadcrumbs span[aria-current] { color: var(--ink-soft); font-weight: 500; }
.breadcrumbs span[aria-hidden] { opacity: 0.6; }

/* ── Nav toggle (hidden but focusable checkbox) ─────────────────────── */

.nav-toggle { position: absolute; top: 0; left: -9999px; }

/* ── Buttons ──────────────────────────────────────────────────────────── */

.btn {
  display: inline-block;
  font-family: var(--sans);
  font-size: 0.83rem;
  font-weight: 700;
  line-height: 1;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.95rem 1.9rem;
  border-radius: var(--radius-pill);
  text-decoration: none;
  cursor: pointer;
  border: none;
  transition: background-color 160ms ease, color 160ms ease, box-shadow 200ms ease;
}

.btn--primary {
  background: var(--accent);
  color: #ffffff;
}
.btn--primary:hover {
  background: var(--accent-deep);
  color: #ffffff;
}
.btn--primary:active { background: var(--color-abyss-green); }

/* Specificity guard — .site-nav a would otherwise recolor the nav CTA */
nav.site-nav a.btn.btn--primary {
  color: #ffffff !important;
  padding: 0.66rem 1.35rem;
  font-size: 0.78rem;
  font-weight: 700;
}
nav.site-nav a.btn.btn--primary:hover {
  color: #ffffff !important;
}

.btn-row { display: flex; flex-wrap: wrap; gap: 0.7rem; margin-top: 1.4rem; }

.btn--quiet {
  color: var(--accent-deep);
  border: 1px solid rgba(23, 123, 87, 0.45);
  background: transparent;
}
.btn--quiet:hover {
  background: var(--accent-wash);
  color: var(--accent-deep);
  border-color: var(--accent-deep);
}

/* White button variant inside dark bands */
.band--ink .btn--primary,
.band--stakes .btn--primary {
  background: #ffffff;
  color: var(--color-abyss-green);
}
.band--ink .btn--primary:hover,
.band--stakes .btn--primary:hover {
  background: #ddebe3;
  color: var(--color-abyss-green);
}

/* ── Hero ─────────────────────────────────────────────────────────────── */

.hero {
  position: relative;
  overflow: hidden;
  padding-block: clamp(5rem, 13vw, 9.5rem);
  border-bottom: 1px solid var(--line-soft);
}

/* Ambient glow: full-bleed animated canvas, present at every viewport
   width (unlike the old positioned SVG motif this replaces, it has no
   literal edge that can collide with the headline — it's a soft
   atmosphere behind the text, not an object beside it). Drawn and
   animated in JS; this just pins it to fill the hero. */
.hero-glow {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  z-index: 0;
  display: block;
}

.hero .wrap { position: relative; z-index: 2; }

.hero h1 { max-width: 19ch; }

.hero .lede {
  margin-block: 1.7rem 2.4rem;
  max-width: 56ch;
}

/* Atmosphere retired in the light system */
.hero-atmosphere { display: none; }
.blob { display: none; }

/* ── Dark flagship hero (homepage) ───────────────────────────────────── */

.hero--dark { background: var(--color-abyss-green); border-bottom: 0; }
.hero--dark h1 { color: #ffffff; }
.hero--dark .lede { color: #bccec6; }
.hero--dark .trust-strip { border-top-color: rgba(255, 255, 255, 0.16); }
.hero--dark .trust-item { color: #bccec6; }
.hero--dark .trust-item::before { color: #6fd3a7; }
.hero--dark .btn--primary { background: #ffffff; color: var(--color-abyss-green); }
.hero--dark .btn--primary:hover { background: #ddebe3; color: var(--color-abyss-green); }

/* ── Mizan balance divider ────────────────────────────────────────────── */

.divider {
  display: flex;
  justify-content: center;
  align-items: center;
  gap: 1.4rem;
  padding-block: 0;
  border: 0;
  margin: 0;
  opacity: 0.5;
}
.divider::before,
.divider::after {
  content: '';
  flex: 1;
  max-width: 4rem;
  height: 1px;
  background: var(--line-soft);
}
.divider svg { width: 2rem; height: auto; color: #b9c2bd; flex: none; }

/* ── Card grids ───────────────────────────────────────────────────────── */

.grid { display: grid; gap: 1.4rem; }

@media (min-width: 720px) {
  .grid--3 { grid-template-columns: repeat(3, 1fr); }
  .grid--2 { grid-template-columns: repeat(2, 1fr); }
}

.card {
  background: #ffffff;
  border: 1px solid var(--line-soft);
  border-radius: var(--radius-card);
  padding: 1.8rem 1.6rem;
}

.card h3 { margin-bottom: 0.5em; color: var(--ink); }
.card p { color: var(--ink-soft); font-size: 0.98rem; }

.card--glow { box-shadow: var(--shadow-glow); }

/* ── Numbered steps ───────────────────────────────────────────────────── */

.steps { display: grid; gap: 2.5rem; counter-reset: step; }

@media (min-width: 760px) { .steps { grid-template-columns: repeat(3, 1fr); } }

.step { counter-increment: step; position: relative; }

.step::before {
  content: counter(step, decimal-leading-zero);
  display: block;
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 1.1rem;
  padding-bottom: 0.8rem;
  border-bottom: 2px solid var(--accent);
  width: fit-content;
}

.step h3 { color: var(--ink); font-size: 1.16rem; margin-bottom: 0.55em; }

.step h3 .step-tag {
  display: block;
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin-top: 0.45rem;
}

.step p { color: var(--ink-soft); line-height: 1.62; font-size: 0.96rem; }

/* ── Commitments list ─────────────────────────────────────────────────── */

.commitments {
  list-style: none;
  margin: 0;
  padding: 0;
  counter-reset: commitment;
  display: grid;
  gap: 0;
}

.commitments li {
  counter-increment: commitment;
  display: grid;
  grid-template-columns: 3.4rem 1fr;
  gap: 1.2rem;
  align-items: baseline;
  padding-block: 1.6rem;
  border-top: 1px solid var(--line-soft);
  font-family: var(--sans);
  font-size: clamp(1.06rem, 2vw, 1.3rem);
  font-weight: 550;
  letter-spacing: -0.01em;
  line-height: 1.4;
  color: var(--ink);
}
.commitments li:last-child { border-bottom: 1px solid var(--line-soft); }

.commitments li::before {
  content: counter(commitment, decimal-leading-zero);
  font-family: var(--sans);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: var(--accent);
  margin-top: 0.2em;
}

/* ── Band (tinted section) ────────────────────────────────────────────── */

.band { background: var(--paper-raised); border-block: 1px solid var(--line-soft); }

.band--ink {
  background: var(--color-abyss-green);
  border-block: 0;
}
.band--ink h2 { color: #ffffff; }
.band--ink .lede,
.band--ink p { color: #bccec6; }

/* ── Stakes band ──────────────────────────────────────────────────────── */

.band--stakes {
  background: var(--color-abyss-green);
  border-block: 0;
}
.band--stakes h2 { color: #ffffff; }
.band--stakes p { color: #bccec6; }
.band .section-kicker { color: var(--accent); }
.band--stakes .section-kicker,
.band--ink .section-kicker,
.band.band--stakes .section-kicker,
.band.band--ink .section-kicker { color: #6fd3a7; }

.penalty-grid { display: grid; gap: 1.2rem; margin-top: 2.8rem; }
@media (min-width: 720px) { .penalty-grid { grid-template-columns: repeat(3, 1fr); } }

.penalty-card {
  background: rgba(255, 255, 255, 0.045);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-top: 2px solid #6fd3a7;
  border-radius: var(--radius-card);
  padding: 1.9rem 1.6rem;
  transition: background 200ms ease, border-color 200ms ease;
}
.penalty-card:hover {
  background: rgba(255, 255, 255, 0.08);
  border-color: rgba(255, 255, 255, 0.22);
}

/* Doubled selectors so these beat the band's descendant `p` rule */
.penalty-amt,
.band--stakes .penalty-amt,
.band--ink .penalty-amt {
  font-family: var(--sans);
  font-size: clamp(2.4rem, 5vw, 3.4rem);
  font-weight: 650;
  color: #ffffff;
  line-height: 1;
  margin-bottom: 0.7rem;
  letter-spacing: -0.03em;
  font-variant-numeric: tabular-nums;
}

.penalty-label,
.band--stakes .penalty-label,
.band--ink .penalty-label {
  font-weight: 550;
  color: #ffffff;
  font-size: 0.93rem;
  margin-bottom: 0.3rem;
}
.penalty-sub,
.band--stakes .penalty-sub,
.band--ink .penalty-sub { color: #a7bcb2; font-size: 0.87rem; line-height: 1.55; }
.stakes-footnote,
.band--stakes .stakes-footnote { margin-top: 2.2rem; font-size: 0.8rem; color: #8ba69c; }

/* ── Persona grid ─────────────────────────────────────────────────────── */

.persona-grid { display: grid; gap: 1.2rem; margin-top: 2.6rem; }
@media (min-width: 720px) { .persona-grid { grid-template-columns: repeat(2, 1fr); } }

.persona-card {
  position: relative;
  overflow: hidden;
  border: 1px solid var(--line-soft);
  border-radius: var(--radius-card);
  padding: 2.6rem 1.8rem 2rem;
  background: #ffffff;
  transition: border-color 260ms ease, box-shadow 260ms ease, transform 260ms cubic-bezier(0.22, 1, 0.36, 1);
}
/* The heading link stretches over the whole card */
.persona-card h3 a::after { content: ''; position: absolute; inset: 0; }
.persona-card:hover {
  border-color: rgba(23, 123, 87, 0.45);
  box-shadow: var(--shadow-glow);
  transform: translateY(-3px);
}

/* Ghost numeral: a large, quiet "chapter mark" in the corner, editorial-style */
.persona-num,
.persona-card .persona-num {
  position: absolute;
  top: 0.9rem;
  right: 1.3rem;
  z-index: 0;
  font-family: var(--sans);
  font-size: 3rem;
  font-weight: 700;
  font-variant-numeric: tabular-nums;
  letter-spacing: 0;
  text-transform: none;
  color: var(--line-soft);
  line-height: 1;
  margin-bottom: 0;
  pointer-events: none;
}

.persona-card h3 {
  position: relative;
  z-index: 1;
  margin-bottom: 0.35em;
  max-width: 85%;
  color: var(--ink);
  font-family: var(--serif);
  font-weight: 400;
  font-size: 1.32rem;
}
.persona-card h3 a { color: inherit; text-decoration: none; }
.persona-card:hover h3 a { color: var(--accent-deep); }

.persona-pain,
.persona-card .persona-pain {
  position: relative;
  z-index: 1;
  color: var(--accent-deep);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding-top: 0.65rem;
  margin-top: 0.3rem;
  margin-bottom: 0.9rem;
  border-top: 1px solid var(--line-soft);
}

/* Flagship modifier: an asymmetric lead card for a "this is the one" segment */
.persona-card--flagship {
  background: var(--accent-wash);
  border-color: rgba(23, 123, 87, 0.3);
}
.persona-card--flagship .persona-num { color: rgba(23, 123, 87, 0.22); font-size: 4.4rem; }
.persona-card--flagship h3 { font-size: 1.5rem; max-width: 32ch; }
.persona-card--flagship .persona-pain { border-top-color: rgba(23, 123, 87, 0.3); }
.persona-card--flagship > p { max-width: 62ch; font-size: 1rem; }
@media (min-width: 720px) { .persona-card--flagship { padding: 2.8rem 2.6rem 2.4rem; } }

.persona-card > p {
  color: var(--ink-soft);
  font-size: 0.95rem;
  margin: 0;
  line-height: 1.62;
}

/* ── Differentiator grid ──────────────────────────────────────────────── */

.diff-grid { display: grid; gap: 1.1rem; margin-top: 2.6rem; }
@media (min-width: 760px) { .diff-grid { grid-template-columns: repeat(2, 1fr); } }

.diff-item {
  display: grid;
  grid-template-columns: 1.6rem 1fr;
  gap: 0.9rem;
  align-items: start;
  padding: 1.5rem 1.4rem;
  background: var(--paper-raised);
  border: 1px solid var(--line-soft);
  border-radius: var(--radius-card);
  transition: border-color 200ms ease;
}
.diff-item:hover { border-color: rgba(23, 123, 87, 0.4); }

.diff-check {
  color: var(--accent);
  font-weight: 700;
  font-size: 0.85rem;
  margin-top: 0.22em;
  line-height: 1;
}

.diff-item h4 {
  font-family: var(--sans);
  font-size: 0.96rem;
  font-weight: 600;
  color: var(--ink);
  margin: 0 0 0.25em;
  line-height: 1.35;
}

.diff-item p { color: var(--ink-soft); font-size: 0.89rem; margin: 0; line-height: 1.58; }

/* ── Step outcome ─────────────────────────────────────────────────────── */

.step-outcome,
.step .step-outcome {
  margin-top: 0.95rem;
  padding-left: 0.85rem;
  border-left: 2px solid var(--accent);
  color: var(--accent-deep);
  font-size: 0.93rem;
  font-weight: 500;
  line-height: 1.55;
}

/* ── Commitment detail ────────────────────────────────────────────────── */

.commitment-detail {
  display: block;
  grid-column: 2 / -1;
  font-family: var(--sans);
  font-size: 0.9rem;
  font-weight: 400;
  letter-spacing: 0;
  color: var(--ink-soft);
  margin-top: 0.4em;
  line-height: 1.6;
}

/* ── Trust strip ──────────────────────────────────────────────────────── */

.trust-strip {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 2rem;
  margin-top: 2rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line-soft);
}

.trust-item {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--ink-soft);
  display: flex;
  align-items: center;
  gap: 0.5rem;
}
.trust-item::before {
  content: "✓";
  color: var(--accent);
  font-weight: 700;
  font-size: 0.8rem;
  flex-shrink: 0;
}

/* ── Credentials strip ────────────────────────────────────────────────── */

.cred-strip {
  display: flex;
  flex-wrap: wrap;
  gap: 1.6rem 3.5rem;
  margin-top: 2.8rem;
  padding-top: 2.2rem;
  border-top: 1px solid var(--line-soft);
}

.cred-num {
  font-family: var(--sans);
  font-size: 2.6rem;
  font-weight: 650;
  color: var(--accent-deep);
  line-height: 1;
  letter-spacing: -0.03em;
}

.cred-label {
  font-size: 0.84rem;
  color: var(--ink-soft);
  margin-top: 0.35rem;
  font-weight: 450;
  line-height: 1.45;
}

/* ── What to expect ───────────────────────────────────────────────────── */

.expect-steps { display: grid; gap: 1.2rem; margin-top: 2rem; }
.expect-step { display: grid; grid-template-columns: 2.2rem 1fr; gap: 0.9rem; align-items: start; }
.expect-num {
  font-family: var(--sans);
  font-size: 1.15rem;
  font-weight: 650;
  color: var(--accent);
  line-height: 1.4;
}
.expect-step p { font-size: 0.96rem; color: var(--ink-soft); margin: 0; line-height: 1.62; }
.expect-step strong { color: var(--ink); font-weight: 600; }

/* ── Service blocks ───────────────────────────────────────────────────── */

.service {
  display: grid;
  gap: 0.5rem 4rem;
  padding-block: 3rem;
  border-top: 1px solid var(--line-soft);
}
.service:last-of-type { border-bottom: 1px solid var(--line-soft); }

@media (min-width: 820px) { .service { grid-template-columns: minmax(0, 22rem) 1fr; } }

.service h3 {
  font-size: clamp(1.25rem, 2.3vw, 1.5rem);
  color: var(--ink);
  margin-bottom: 0.5em;
}

.service ul { list-style: none; margin: 0; padding: 0; }

.service li {
  padding: 0.5rem 0 0.5rem 1.4rem;
  position: relative;
  color: var(--ink-soft);
  font-size: 0.96rem;
  line-height: 1.58;
}
.service li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 1.05em;
  width: 0.65rem;
  height: 2px;
  background: var(--accent);
}

.service .service-note { color: var(--ink-soft); font-size: 0.93rem; margin-top: 0.8rem; }

/* ── Insights post list ───────────────────────────────────────────────── */

.post-list { display: grid; gap: 0; }

.post-card {
  display: grid;
  gap: 1.4rem;
  align-items: center;
  padding-block: 2.4rem;
  border-top: 1px solid var(--line-soft);
  text-decoration: none;
  color: var(--ink);
  transition: border-color 180ms ease;
  border-radius: 0;
}
@media (min-width: 700px) { .post-card { grid-template-columns: 250px 1fr; gap: 2.2rem; } }
.post-cover { display: block; width: 100%; }
.post-card:hover .post-cover { opacity: 0.9; }
.post-card:last-child { border-bottom: 1px solid var(--line-soft); }
.post-card:hover { border-top-color: var(--accent); }
.post-card:hover h3 { color: var(--accent-deep); }

.post-card h3 {
  transition: color 180ms ease;
  max-width: 40ch;
  color: var(--ink);
  font-size: clamp(1.15rem, 2vw, 1.35rem);
  margin-bottom: 0.5em;
  line-height: 1.28;
}

.post-card p {
  color: var(--ink-soft);
  max-width: var(--measure);
  font-size: 0.96rem;
}

.post-meta,
.post-card .post-meta {
  font-size: 0.73rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 0.75rem;
}

/* ── Article prose ────────────────────────────────────────────────────── */

.article-header {
  padding-block: clamp(3rem, 8vw, 5rem) 0;
}
.article-header h1 {
  font-size: clamp(1.9rem, 4.5vw, 2.8rem);
  max-width: 28ch;
  line-height: 1.08;
}

.article-cover { display: block; width: 100%; margin-top: 2.2rem; }

.prose { max-width: var(--measure); }
.prose h2 {
  font-size: clamp(1.35rem, 2.6vw, 1.65rem);
  margin-top: 2.6em;
  margin-bottom: 0.5em;
}
.prose h3 { margin-top: 2em; font-size: 1.18rem; }
.prose ul, .prose ol { padding-left: 1.3rem; margin: 0 0 1.3em; }
.prose li { margin-bottom: 0.55em; line-height: 1.65; }
.prose li::marker { color: var(--accent); }
.prose blockquote {
  margin: 2em 0;
  padding: 1.2rem 1.4rem;
  border-left: 3px solid var(--accent);
  background: var(--paper-raised);
  font-size: 1.05rem;
  color: var(--ink);
  font-weight: 450;
}
.prose strong { font-weight: 600; color: var(--ink); }

.article-disclaimer {
  margin-top: 4rem;
  padding-top: 1.6rem;
  border-top: 1px solid var(--line-soft);
  font-size: 0.875rem;
  color: var(--ink-faint);
  max-width: var(--measure);
  line-height: 1.6;
}

.article-footer-cta {
  margin-top: 3.5rem;
  padding: 2rem 1.8rem;
  background: var(--paper-raised);
  border: 1px solid var(--line-soft);
  border-top: 2px solid var(--accent);
  border-radius: var(--radius-card);
  max-width: var(--measure);
}
.article-footer-cta h3 { color: var(--ink); font-size: 1.18rem; }
.article-footer-cta p { color: var(--ink-soft); font-size: 0.97rem; }

/* ── Contact ──────────────────────────────────────────────────────────── */

.contact-grid { display: grid; gap: 3.5rem; }
@media (min-width: 860px) { .contact-grid { grid-template-columns: 1fr 1fr; } }

.embed-placeholder {
  border: 1px dashed var(--line);
  border-radius: var(--radius-card);
  background: var(--paper-raised);
  padding: 2.4rem 2rem;
  color: var(--ink-soft);
  font-size: 0.95rem;
}

.form-field { margin-bottom: 1.4rem; }
.form-field label {
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  margin-bottom: 0.4rem;
  color: var(--ink);
  letter-spacing: 0.01em;
}

.form-field input,
.form-field select,
.form-field textarea {
  width: 100%;
  font: inherit;
  font-size: 1rem; /* 16px minimum prevents iOS focus zoom */
  font-weight: 400;
  color: var(--ink);
  background: #ffffff;
  border: 1px solid #cdd3cf;
  border-radius: var(--radius-card);
  padding: 0.78rem 0.95rem;
  transition: border-color 150ms ease, box-shadow 150ms ease;
}

.form-field input::placeholder,
.form-field textarea::placeholder {
  color: var(--ink-faint);
  opacity: 0.7;
}

.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  outline: none;
  border-color: var(--accent);
  box-shadow: 0 0 0 3px rgba(23, 123, 87, 0.12);
}

/* ── Site footer ──────────────────────────────────────────────────────── */

.site-footer {
  background: var(--color-abyss-green);
  border-top: 0;
  padding-block: 3.5rem 2.5rem;
  margin-top: clamp(2rem, 6vw, 4rem);
  font-size: 0.92rem;
  color: #bccec6;
}

/* When the page's last section is already a dark band, the margin above
   shows the white body background between two dark blocks. Collapse it so
   the CTA band flows straight into the footer instead. */
main:has(> :last-child.band--ink) + .site-footer,
main:has(.band--ink:last-child) + .site-footer,
main:has(.band--stakes:last-child) + .site-footer {
  margin-top: 0;
}

.site-footer__inner { display: grid; gap: 2.5rem; }

@media (min-width: 700px) { .site-footer__inner { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1060px) { .site-footer__inner { grid-template-columns: 1.6fr 1.1fr 1.25fr 1fr 0.8fr; } }

.site-footer .brand,
.site-footer .brand:hover { color: #ffffff; }
.site-footer .brand__name { font-size: 1.2rem; color: #ffffff; }
.site-footer .brand__mark rect,
.site-footer .brand__mark path { fill: #6fd3a7; }
.site-footer nav { display: grid; gap: 0.55rem; align-content: start; }
.site-footer a { color: #a7bcb2; text-decoration: none; transition: color 140ms ease; }
.site-footer a:hover { color: #ffffff; }
.site-footer nav a { font-size: 0.89rem; }

/* BCG-style assist strip at the top of the footer */
.footer-assist {
  grid-column: 1 / -1;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.2rem 2rem;
  padding-bottom: 2.4rem;
  border-bottom: 1px solid rgba(255, 255, 255, 0.12);
}
.footer-assist-heading {
  font-size: clamp(1.35rem, 2.6vw, 1.8rem);
  font-weight: 650;
  letter-spacing: -0.022em;
  color: #ffffff;
  margin: 0 0 0.3rem;
}
.footer-assist p { margin: 0; color: #bccec6; font-size: 0.95rem; }
.site-footer .btn--primary { background: #ffffff; color: var(--color-abyss-green); }
.site-footer .btn--primary:hover { background: #ddebe3; color: var(--color-abyss-green); }

.site-footer .footer-legal {
  grid-column: 1 / -1;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  padding-top: 1.6rem;
  font-size: 0.82rem;
  color: #8ba69c;
  line-height: 1.65;
}
.site-footer .social-links { margin-top: 0.9rem; font-size: 0.82rem; }
.site-footer .social-links a { margin-right: 0.2rem; }

.footer-heading {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #6fd3a7;
  margin: 0 0 0.85rem;
}

/* ── Statement (one idea per screen) ─────────────────────────────────── */

.statement {
  font-size: clamp(1.7rem, 4.6vw, 3.1rem);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.14;
  color: var(--ink);
  max-width: 26ch;
  margin-inline: auto;
  text-align: center;
  text-wrap: balance;
}
.statement em {
  font-style: normal;
  color: var(--accent-deep);
}

/* ── Scroll-driven reveals (compositor-run; static where unsupported) ── */

@media (prefers-reduced-motion: no-preference) {
  @supports (animation-timeline: view()) {
    @keyframes scroll-rise {
      from { opacity: 0; transform: translateY(24px); }
      to   { opacity: 1; transform: none; }
    }
    .penalty-card, .persona-card, .step, .diff-item, .post-card, .insight-card,
    .service, .commitments li, .cred-strip > div, figure.diagram, .statement {
      animation: scroll-rise linear both;
      animation-timeline: view();
      animation-range: entry 5% entry 55%;
    }
  }
}

/* ── Hero entrance motion (pure CSS; content is never left hidden) ───── */

@media (prefers-reduced-motion: no-preference) {
  @keyframes rise {
    from { opacity: 0; transform: translateY(14px); }
    to   { opacity: 1; transform: none; }
  }
  .hero h1            { animation: rise 700ms cubic-bezier(0.22, 1, 0.36, 1) both; }
  .hero .lede         { animation: rise 700ms cubic-bezier(0.22, 1, 0.36, 1) 90ms both; }
  .hero .btn--primary { animation: rise 700ms cubic-bezier(0.22, 1, 0.36, 1) 180ms both; }
  .hero .trust-strip  { animation: rise 700ms cubic-bezier(0.22, 1, 0.36, 1) 260ms both; }
  .hero-glow          { animation: glow-in 1400ms ease-out both; }
  @keyframes glow-in { from { opacity: 0; } to { opacity: 1; } }
}

/* ── Insight cards (homepage latest-thinking band) ───────────────────── */

.insight-grid { display: grid; gap: 1.2rem; margin-top: 2.6rem; }
@media (min-width: 760px) { .insight-grid { grid-template-columns: repeat(3, 1fr); } }

.insight-card {
  display: flex;
  flex-direction: column;
  background: #ffffff;
  border: 1px solid var(--line-soft);
  border-top: 2px solid var(--accent);
  padding: 1.7rem 1.5rem 1.5rem;
  text-decoration: none;
  color: var(--ink);
  transition: border-color 200ms ease, box-shadow 260ms ease, transform 260ms cubic-bezier(0.22, 1, 0.36, 1);
}
.insight-card:hover {
  border-color: rgba(23, 123, 87, 0.45);
  border-top-color: var(--accent);
  box-shadow: var(--shadow-glow);
  transform: translateY(-3px);
}
.insight-cover {
  display: block;
  width: calc(100% + 3rem);
  max-width: none;
  margin: -1.7rem -1.5rem 1.25rem;
}
.insight-card h3 { font-size: 1.08rem; line-height: 1.3; margin: 0 0 0.5em; }
.insight-card > p:not(.post-meta) { color: var(--ink-soft); font-size: 0.9rem; line-height: 1.6; margin: 0 0 1.1rem; }
.insight-more { margin-top: auto; font-size: 0.85rem; font-weight: 600; color: var(--accent-deep); }

/* ── Structure diagrams ──────────────────────────────────────────────── */

.diagram-grid { display: grid; gap: 1.4rem; margin-top: 2.6rem; }
@media (min-width: 760px) { .diagram-grid { grid-template-columns: 1fr 1fr; } }

figure.diagram {
  margin: 0;
  border: 1px solid var(--line-soft);
  background: #ffffff;
  padding: 1.8rem 1.6rem 1.4rem;
}
figure.diagram svg { width: 100%; height: auto; display: block; }
figure.diagram figcaption {
  margin-top: 1rem;
  font-size: 0.84rem;
  color: var(--ink-faint);
  line-height: 1.55;
}
.prose figure.diagram { margin: 2.4rem 0; }

/* ── Subscribe forms ─────────────────────────────────────────────────── */

.footer-subscribe { margin-top: 1.4rem; }
.footer-subscribe label {
  display: block;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #6fd3a7;
  margin-bottom: 0.6rem;
}
.footer-subscribe .subscribe-row { display: flex; gap: 0.5rem; max-width: 22rem; }
.footer-subscribe input[type="email"] {
  flex: 1;
  min-width: 0;
  font: inherit;
  font-size: 1rem;
  color: #ffffff;
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.22);
  padding: 0.62rem 0.8rem;
}
.footer-subscribe input[type="email"]::placeholder { color: #8ba69c; }
.footer-subscribe input[type="email"]:focus { outline: none; border-color: #6fd3a7; }
.footer-subscribe .btn { padding: 0.7rem 1.1rem; font-size: 0.85rem; }

.subscribe-inline { display: flex; gap: 0.6rem; justify-content: center; flex-wrap: wrap; margin-top: 1.8rem; }
.subscribe-inline input[type="email"] {
  font: inherit;
  font-size: 1rem;
  width: min(22rem, 100%);
  color: var(--ink);
  background: #ffffff;
  border: 1px solid #cdd3cf;
  padding: 0.78rem 0.95rem;
}
.subscribe-inline input[type="email"]:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px rgba(23, 123, 87, 0.12); }

/* ── Search page ─────────────────────────────────────────────────────── */

.search-box {
  display: flex;
  gap: 0.6rem;
  margin-top: 1.6rem;
  max-width: 34rem;
}
.search-box input[type="search"] {
  flex: 1;
  min-width: 0;
  font: inherit;
  font-size: 1.05rem;
  color: var(--ink);
  background: #ffffff;
  border: 1px solid #cdd3cf;
  padding: 0.85rem 1rem;
}
.search-box input[type="search"]:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px rgba(23, 123, 87, 0.12); }
.search-results { margin-top: 2.5rem; }
.search-count { font-size: 0.85rem; color: var(--ink-faint); margin-bottom: 1rem; }

/* ── Concierge (CSS-only greeting widget) ────────────────────────────── */

.concierge-toggle { position: absolute; top: 0; left: -9999px; }

.concierge {
  position: fixed;
  right: 1.2rem;
  bottom: 1.2rem;
  z-index: 90;
  display: flex;
  flex-direction: column;
  align-items: flex-end;
  gap: 0.8rem;
}

.concierge-teaser {
  background: #ffffff;
  border: 1px solid var(--line-soft);
  box-shadow: 0 10px 30px rgba(16, 24, 21, 0.14);
  padding: 0.7rem 0.95rem;
  font-size: 0.85rem;
  line-height: 1.45;
  color: var(--ink-soft);
  max-width: 15rem;
  cursor: pointer;
  opacity: 0;
}
@media (prefers-reduced-motion: no-preference) {
  .concierge-teaser { animation: concierge-teaser 9s ease 2.2s forwards; }
  @keyframes concierge-teaser {
    0%   { opacity: 0; transform: translateY(8px); visibility: visible; }
    7%   { opacity: 1; transform: none; }
    85%  { opacity: 1; }
    100% { opacity: 0; visibility: hidden; }
  }
}
@media (prefers-reduced-motion: reduce) { .concierge-teaser { display: none; } }

.concierge-launcher {
  width: 3.4rem;
  height: 3.4rem;
  background: var(--color-abyss-green);
  border: 1px solid rgba(255, 255, 255, 0.28);
  display: flex;
  align-items: center;
  justify-content: center;
  cursor: pointer;
  box-shadow: 0 12px 30px rgba(16, 24, 21, 0.25);
  transition: background 180ms ease;
}
.concierge-launcher:hover { background: #0d4536; }
.concierge-launcher svg { width: 1.7rem; height: 1.7rem; }
.concierge-launcher svg rect,
.concierge-launcher svg path { fill: #6fd3a7; }
.concierge-toggle:focus-visible ~ .concierge .concierge-launcher {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.concierge-panel {
  display: none;
  width: min(20rem, calc(100vw - 2.4rem));
  background: #ffffff;
  border: 1px solid var(--line-soft);
  box-shadow: 0 20px 50px rgba(16, 24, 21, 0.18);
  padding: 1.3rem 1.2rem 1.1rem;
}
#concierge-toggle:checked ~ .concierge .concierge-panel { display: block; }
#concierge-toggle:checked ~ .concierge .concierge-teaser { display: none; animation: none; }

.concierge-hello { font-weight: 650; color: var(--ink); font-size: 1.05rem; letter-spacing: -0.015em; margin: 0 0 0.25rem; }
.concierge-sub { font-size: 0.88rem; color: var(--ink-soft); margin: 0 0 0.95rem; line-height: 1.5; }
.concierge-links a {
  display: block;
  padding: 0.62rem 0.75rem;
  border: 1px solid var(--line-soft);
  margin-bottom: 0.45rem;
  text-decoration: none;
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--ink);
  transition: border-color 150ms ease, color 150ms ease, background 150ms ease;
}
.concierge-links a:hover {
  border-color: rgba(23, 123, 87, 0.5);
  color: var(--accent-deep);
  background: var(--accent-wash);
}
.concierge-note { font-size: 0.75rem; color: var(--ink-faint); margin: 0.55rem 0 0; }

/* ── Utilities ────────────────────────────────────────────────────────── */

.mt-0 { margin-top: 0; }
.center { text-align: center; }
.measure { max-width: var(--measure); }
.mx-auto { margin-inline: auto; }